Not only is bamboo more sustainable and resource-friendly than organic cotton and linen, it’s silky smooth, breathable, biodegradable and naturally hypoallergenic.


Cool, calm, and collected. We chose bamboo as our material MVP for its long list of strengths.

It’s one of the most renewable resources on earth, growing abundantly and organically (no pesky pesticides necessary) using a fraction of the amount of water it takes to grow cotton.

It’s socially supportive of small farming communities, requiring less land to yield a good crop.

When weaved into yarn, bamboo's hollow fibre structures give it that smooth, silky, breathable quality we adore in our outfits.

Naturally thermoregulating and hypoallergenic, it keeps you cooler and drier than most threads, and won’t upset sensitive skin.


We have big plans for MAWDE. We want you (and everyone you know) to consider us as the most inspiring clothing brand in the world – and it all begins with a sustainable approach to people, process, and product.

Our people. Healthy, collaborative working conditions make for happier people and better results. So we put a great deal of time and effort into identifying suppliers and makers that uphold these values.

Our process. To reduce our impact on the environment, all MAWDE clothes are mailed out in biodegradable corn starch bags, wrapped in FSC-certified tissue paper, with 100% recycled paper swing tags. But, we're always seeking improved ways of working, from closed-loop production methods, through to smarter packaging.

Our product. We make clothes that are multipurpose and every wear is as comfortable as the first. Each MAWDE piece is made from resource-efficient Sofcel Bamboo™ that, when you're eventually ready to part with, will biodegrade more readily than regular clothes.


When you slip our buttery soft threads over your body, you'll soon understand why we're so obsessed with Sofcel Bamboo™ our bespoke bamboo lyocell material.

The process. To make this miracle thread, the bamboo is crushed into a fluffy pulp before being dissolved into a fine fibre for spinning into yarn. This yarn is woven into the super soft fabric we know and love - that only gets better with age.

Good things take work. While this natural fibre may be harder for our makers to work with than regular textiles, it’s much better for the environment. Closed-loop production methods ensure that solutions used to dissolve bamboo pulp get reused and recycled. So while this isn’t the easiest or cheapest way to do things, it’s the better way – and you can feel the difference.

Moisture wicking. The fibre structure of our Sofcel Bamboo™ draws moisture away from the body, sending sweaty patches packing.

Deodorising. Did you know that bamboo carries natural deodorising properties? Perfect for disguising particularly spicy scents during lunch break strolls and yoga classes.

Antibacterial. Wear more and wash less. Bamboo’s natural antibacterial properties mean you can repeat outfits and sleep soundly knowing your threads cultivate comfort, not bacteria.